Alice Blue was established in December 2006 in Erode, Tamil Nadu, with only five employees and an MCX membership. Alice Blue commenced operations in 2007 as a discount broker, with all activities running from Chennai. In 2017, the company’s headquarters were relocated to Bangalore.
Alice Blue is a member of several exchanges, including the MCX, NSE, NCDEX, MCX-SX, BSE, and CDSL.
Alice Blue is a discount brokerage firm that facilitates online trading in Equity, Currency, and Commodity segments, Initial Public Offerings (IPOs), F&O (Futures and Options) & Mutual Funds.
The Freedom 15 Brokerage Plan by Alice Blue was designed to create a competitive pricing structure in the Indian Stock Broking Industry. Alice Blue charges ₹15 for Intraday and F&O Trading along with FREE Equity, IPO and Mutual Funds’ Investments.
We are changing for the better every day. We aim to be trusted and admired by our clients. We wish to be the country’s top stock broker. This is our goal, and we are committed to achieving it.
Alice Blue is a DP service provider of CDSL. It offers Demat Account and its related services to customers.
5 Lakh
Cities
20 Major
Cities
400+ Employees
12000+ Authorized Partners
What Documents are required to Open Demat Account with Alice Blue
These below documents are required to open account with Alice Blue
These below documents are required to open account with Alice Blue
1 - A Scan Copy of PAN CARD required
2 - A Signature required as per PAN Card on white paper.
3 - Proof of identification (POI) : PAN CARD, or Voter ID, or Passport, any ID card issued by the central or state government with applicant's photo.
4 - Proof of Address (POA): ADHAR Card, or Ration card, or Passport, or Voter ID, verified copies of electricity bills.
5 - Bank Proof : Cancel cheque, or Bank Passbook or 6-month Bank statement
6 - Income Proof : 6-month Bank statement, or ITR with income Computation, or Salary Slip, or Net worth certificate or Copy of Form 16 or demat holding you may attach for derivatives segments.
2 - A Signature required as per PAN Card on white paper.
3 - Proof of identification (POI) : PAN CARD, or Voter ID, or Passport, any ID card issued by the central or state government with applicant's photo.
4 - Proof of Address (POA): ADHAR Card, or Ration card, or Passport, or Voter ID, verified copies of electricity bills.
5 - Bank Proof : Cancel cheque, or Bank Passbook or 6-month Bank statement
6 - Income Proof : 6-month Bank statement, or ITR with income Computation, or Salary Slip, or Net worth certificate or Copy of Form 16 or demat holding you may attach for derivatives segments.
Charges
| Segments | Charges |
|---|---|
| Trading & Demat Account Opening | Nil |
| Annual Maintenance Charges (AMC) | 400 + 18% GST per year |
| DP Charges | 15 per script |
Brokerage
| Segments | Charges |
|---|---|
| Intraday | 0.05% or Rs 15 per order which is lower. |
| Delivery | 0 Brokerage on Delivery |
| Future | 0.05% or Rs 15 per order which is lower. |
| Option | Flat Rs 15 per order |
| Currency Future | 0.05% or Rs 15 per order which is lower. |
| Currency Option | Flat Rs 15 per order |
| MCX (Future) | 0.05% or Rs 15 per order which is lower. |
| MCX (Option) | Flat Rs 15 per order |
| Mutual Fund | Free |
| Call and Trade | Flat Rs 20 per order |
| Admin Square Off | ₹50 per executed order |
Statutory Charges
| S.C. | Equity Delivery | Equity Intraday | Equity Futures | Equity Options |
|---|---|---|---|---|
| STT/CTT (Upto 31st March 2023) | 0.1% on buy & sell | 0.025% on the sell side | 0.01% on sell-side | 0.05% on sell-side (on premium) |
| STT/CTT (From 1st April 2023) | 0.1% on buy & sell | 0.025% on the sell-side | 0.0125% on sell-side | 0.0625% on sell-side (on premium) |
| GST | 18% (on brokerage + transaction + demat charges) | 18% (on brokerage + transaction charges) | 18% (on brokerage + transaction charges) | 18% (on brokerage + transaction charges) |
| Stamp Duty | 0.015% or ₹1500 / crore on buy-side | 0.003% or ₹300 / crore on buy-side | 0.002% or ₹200 / crore on buy-side | 0.003% or ₹300 / crore on buy-side |
| Exchange Transaction charges (From 1st April 2024) |
NSE: 0.00322% per trade on buy & sell BSE: charges vary as per the scrip group |
NSE: 0.00322% per trade on buy & sell BSE: charges vary as per the scrip group |
NSE: Exchange turnover charge: 0.00188% BSE: Nil |
NSE: 0.0495% (on premium) BSE: 0.0495% (on premium) |
SEBI charges
| SEBI charges | Equity Delivery | Equity Intraday | Equity Futures | Equity Options |
|---|---|---|---|---|
| SEBI Charges | ₹10/crore | ₹10/crore | ₹10/crore | ₹10/crore |
Other Charges
| Service | Charges |
|---|---|
| Demat (Per certificate) | Rs 10 per certificate + Rs 50 per request |
| Remat (Per ISIN) | Rs 30 (Per certificate) + CDSL Charges |
| Courier charges per Demat/Remat request | Rs 100 |
| Pledge per ISIN | Rs 15 + GST per scrip |
| Unpledge per ISIN | Rs 15 + GST per scrip |
| Delivery Instructions | Rs 100 (10 leaves) |
Margin
| CNC/NRML | MIS Intraday | Cover Order | Bracket Order | Brokerage |
|---|---|---|---|---|
| UPTO 4X CASH | UPTO 5X CASH | NA | UPTO 5X CASH | A group share |
| 1X NSE FUTURES | 1X NSE FUTURES | 1X NSE FUTURES | 1X NSE FUTURES | As per margin |
| 1X NSE Options | 1X NSE Options on sell | NA | NA | As per premium |
| 1X MCX | 1X MCX | 1X MCX | 1X MCX | As per margin |
| 1X CDS | 1X CDS | 1X CDS | 1X CDS | As per margin |
Alice Blue Financial Service Registration Details
| Segments | Registration Number |
|---|---|
| SEBI Registration No | INZ000156038 |
| NSE CDS Code | 90112 |
| BSE CDS Code | 6670 |
| CDSL Registration No | IN-DP-364-2018 |
| MCX | 56710 |
Alice Blue Financial Services USP (Unique Sales Proposition)
Following are unique selling points of Alice Blue Financial Services:
- Experience trust of over 20 years as a full-service broker.
- ANT : A flagship trading platform built for analysis and trading.
- Discount brokerage plan Freedom 15 : A simple, low-cost and flat-fee brokerage plan.
- Equity Delivery brokerage is free : No broker fee for cash & carry trades.
- Pay 0.01% or Rs 15 whichever is less brokerage for all other segments at BSE, NSE, and MCX.
- Free trading software's to all its customers.
- Advanced Trading Tools- ANT Meta and, ANT Scanner. and other 3rd party tools.
- Trade School an online resource for learning investment concepts and trading skills
AliceBlue Pros & Cons why we should choose AliceBlue as your trading partner.
|
|
|
|---|---|
| 0 Brokerage on Equity delivery | NCD, and corporate bonds are not available. |
| No minimum brokerage. No minimum commitment. No Prepaid Plans. | No more full-service broker facility available and monthly Annually Plan also not there. |
| Advance order types like Bracket Orders and Cover Orders are available to all customers. | GTT/GTC Good Till Triggered/ Good Till cancelled is not available |
| Instant Online Account opening available. | Number of Offline Branches are too much low. |
| More 3rd Party Online Trading tool and App are available. | No Advisory RM available |
F&Os :
1 - What Are Alice Blue AMC Charges?
AMC stands for Account maintenance Charges some of peoples also use Annual maintenance Charges, Which Alice Blue Charges ₹ 400/- per annum (Will be deducted at the rate of Rs.33.30 + GST per month)
AMC stands for Account maintenance Charges some of peoples also use Annual maintenance Charges, Which Alice Blue Charges ₹ 400/- per annum (Will be deducted at the rate of Rs.33.30 + GST per month)
2- What Are Alice Blue Call and Trade Charges?
Alice Blue charges ₹ 50 + GST per trade for Call and Trade Charges.
Alice Blue charges ₹ 50 + GST per trade for Call and Trade Charges.
3 – What is the MTF in Alice Blue?
Alice Blue's Margin Trading Facility (MTF) is a service that allows investors to borrow money to buy stocks. This lets investors:
Alice Blue's Margin Trading Facility (MTF) is a service that allows investors to borrow money to buy stocks. This lets investors:
- Leverage their funds: Investors can use up to four times their available funds.
- Hold positions longer: Investors can hold equity delivery positions for longer periods of time.
- Use idle stocks: Investors can use stocks that are already in their DP account.
- Spread their portfolio: Investors can allocate their funds across different sectors
Leadership
Sidhavelayutham Mohanamoorthy
Founder & CEO, Alice Blue
Rajesh Kanakavel
Founder & CEO, Alice Blue
Key Points :
1. Investments in the securities market are subject to market risks; read all the related documents carefully before investing.
2. SEBI Risk disclosures on derivatives :
- 9 out of 10 individual traders in equity Futures and Options Segment, incurred net losses.
- On an average, loss makers registered net trading loss close to ₹ 50,000.
- Over and above the net trading losses incurred, loss makers expended an additional 28% of net trading losses as transaction costs.
- Those making net trading profits, incurred between 15% to 50% of such profits as transaction cost.
3. Capital Gain tax :
- LTCG (Long term Capital Gain Tax) has been changed from Union Budget 2024 12.5% from 10% with a new revised Exempt Limit 125000 from the old limit of 100000 and LTCG is applicable for more than 2 years holding time period, in Some asset Indexation benefits, also removed like Real Estate, Gold etc.
- STCG (Short term Capital Gain Tax) has also changed from Union Budget 2024 20% from 15% applicable less than 2 years holding.
4. F&O STT is revised 0.10% from 0.02% in each transaction.
5. MAKE YOUR TAX PLANNING BEFORE INVESTING DUE TO TAX uncertainty IN INDIA.
6. Prevent unauthorized transactions in your account update your mobile number/ email Id with your Stock Broker. Receive information of your transactions directly from Exchange on your mobile / email id at the end of the day.